giving needed documents W r i t i n g

I will be giving needed documents to complete this

• How does your advertising follow the advertising theory Hierarchy of Effects?
  • Tie this into message strategies (cognitive, affective, conative)
    • In the last module, you created your advertising, you came up with your message theme and your message strategy. Additionally, you created a narrative that better defined what we were seeing. In this section, let’s dig a bit deeper and explain how the creative process of your advertisements tie back to course content.
    • Review each of your ads created and define the primary focus of that ad. Was it informative? (Cognitive). Was it meant to connect to the viewer’s emotions and feelings? (Affective) What it meant to get the viewer to do something – take action? (Conative)
    • While each ad could have a mix of all 3 of these, define the one that best fits what direction you were focusing on. Explain how – describe specific areas of each ad that support this.
• Discuss how you will be connecting your advertising to appeals
  • • What appeals did you focus on. Music? Humor? Scarcity? etc… Remember there are 7 specific appeals as discussed in the text. For this area, discuss all appeals you are using. It is rather common to use more than one. Example, you may be using fear, humor, and music all in one ad. Explain how – describe specific areas of each ad that support this.
• Discuss how you are connecting your advertising to personal values
  • • You can use the textbook examples of personal values, but remember this is not an all-inclusive list – these are just examples. For this area, discuss all personal values you are using. It is rather common to use more than one. Example, you may be using wisdom, security, and comfort all in one ad. Explain how – describe specific areas of each ad that support this.