new product adoption rates B u s i n e s s F i n a n c e

At the end of this course, you will
have created a marketing plan for a hypothetical product-based company. Each
assignment focuses on a different section of the overall marketing plan. For
Assignment 1, you will compile information on the company’s background
information, an environmental analysis, your company’s short and long-term
goals, and a SWOT analysis.

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