offs – limited time price reductions B u s i n e s s F i n a n c e

Chapter 10:

• PowerPoint slides: Chapter 10.pptx
• Related Videos:
  • Alternative Marketing (Links to an external site.)Links to an external site.
  • Alternative Media (Links to an external site.)Links to an external site.
• In Class Discussion:
  • Read this article about a guerrilla marketing campaign by McDonald’s. Watch the video embedded in the article.
    • http:// class=”screenreader-only”> (Links to an external site.)Links to an external site.
  • Discussion Questions:
    • What did you think of the campaign?
    • One objective of guerrilla marketing is to generate free buzz. Do you think this campaign did that? Why or why not?
    • Do you think this would be a good campaign in the United States? Why or why not?
  • Watch the video clip from Wayne’s World:
    • Wayne’s World – Product Placement (Links to an external site.)Links to an external site.
  • Discussion Questions:
    • What are some of your favorite examples of product placement?
    • For you personally, are product placements effective? Why or why not?
    • Do you think product placement suffers from clutter, similar to ad clutter? Why or why not?

Chapter 11:

• PowerPoint slides: Chapter 11.pptx
• Related Videos:
  • Database Marketing, Part 1 (Links to an external site.)Links to an external site.
  • Database Marketing, Part 2 (Links to an external site.)Links to an external site.
  • Database Marketing, Part 3 (Links to an external site.)Links to an external site.
• In Class Discussion:
  • Read this article on loyalty programs from MediaPost:
    • https:// class=”screenreader-only”> (Links to an external site.)Links to an external site.
  • Discussion Questions:
    • How many loyalty or frequency memberships do you have? How many do you use regularly?
    • Do you agree that men and women look at loyalty programs differently?
    • Do you believe age makes a difference in how loyalty programs are viewed? Why or why not?
    • Is brand loyalty important to you? Why or why not?
    • The article identified six loyalty segments. Which segment would you fit into? Explain why.

Chapter 12:

• PowerPoint slides: Chapter 12.pptx
• Related Videos:
  • Consumer Promotions (Links to an external site.)Links to an external site.
  • Trade Promotions (Links to an external site.)Links to an external site.
• In Class Discussion:
  • I want to hear from you. For the following types of sales promotions, do you remember seeing one recently? Did you take advantage of it? Why or why not?
    • Coupons – whether clipped from a newspaper or printed from an email or scanned from your phone.
    • Premiums – free gifts with purchase
    • Contests
    • Bonus packs or buy one get one (BOGO)
    • Price-offs – limited time price reductions