zipcode ” uva cooper center “ racial dot map ” layton H u m a n i t i e s

zipcode ” uva cooper center “ racial dot map ” layton H u m a n i t i e s

I chose Global Food as an International grocery store and Giant Food as an American grocery store. if you want to change the International grocery store let me know .


Step #1. We begin by describing a grocery store. During class you will diagram a store, and  make predictions regarding what you will find during your visit.

Step #2. Visit both stores, spending at least ½ hour taking field notes in each location. In addition  to recording general observations, you will use a list of questions to guide your  observations. For example:

  • Before entering the store, describe relevant aspects of the area/neighborhood

  • Describe the overall store layout (lighting, advertisements, decorations, background music).

  • How are the aisles arranged? Are any aisles labeled for “ethnic” items? If so, how are these aisles labeled? Within the aisles, how are products organized?

  • What kind of products are being sold? Where did these products come from? For example – are there fresh vegetables and fruits?  If so, where was this produce grown?

  • Are products described as ‘organic’?

  • Who frequents this store? What can you tell based on the type of products that are being sold? Also consider the people you see in the store (shoppers & clerks).

  •  Does the store appear to accept forms of public assistance as payment (EBT, WIC, SNAP, etc.)?

 You should take detailed field notes, which you will turn in with your final paper.  In your observations, be on the lookout for both similarities and differences.  Also, please take a picture at the store of an item you do not anticipate the other store to have. Record the price of one item that both stores have (milk, bread, or other common items, etc).

Step #3. Place your observations in social context. Learn more about the neighborhoods  surrounding these two food markets. Who lives in these neighborhoods? Has this  changed over the last two decades? Use the links provided as your starting point.

Written Report (Approximately 1000-1500 words):Take a step back to reflect on what we can learn sociologically about our local community from this comparison of different food markets in our region. Describe what you observed in the summary section: how are the two food markets similar and how are they different? Using any relevant sociological concepts that we have covered in class this far, interpret your observations.

Your final report should be labeled and organized according to the following outline:

A. Introduction. Provide an overview of the project (ie applying sociological concepts to understanding globalization in our local community).

B. The greater Washington area. Use the sources below to help in describing changes in the DC area.

Layton, Lyndsey and Keating, Dan.  2006.  “

Include the table and your analysis of the reviews of 2 grocery stores here [this was the assignment you turned in on 3.17].

D. Observations and analysis.

Describe each location referencing the guiding questions provided. Limit this section to observable phenomena – things that you can see. Use sociological concepts (globalization, race/ethnicity, class, culture, structure, gender, consumption, etc.) to help you make sense of what you see. How were your observations different from your initial predictions in Step #1?

You do not have to include all of your field notes here. Rather you can choose relevant sections that address the concepts you are discussing.

E. Conclusion

As a result of these observations, what can you say about globalization in our metropolitan region?

How do these observations relate to your personal experiences?

F. Appendix: Fieldnotes/Pictures

You can include your full fieldnotes here as well as any pictures you took during your visit.

**Make sure to include a photo you take at the grocery store holding an item from that store.



Learn more about ethnography and taking ethnographic field notes:

Your goal is to describe what you see clearly enough that someone who is not with you would be able to picture your research setting.

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